Category Archives:

How to respond to a Negative Response on Social Media

Social Media is a fantastic arena to have a personal connection with your customers or followers and grow brand loyalty. Sadly, there are many people who turn to social media to have a rant or a complaint. Even worse, some people victimise individuals and businesses through social media. The difficult thing with a seeing negative […]

read more

7 Things We Need To Teach Our Kids About Social Media

The more that our children enjoy the privileges of using the internet, the more we worry about the dangers and downfalls. Children need to understand the risks that they face online, and be aware of the implications of their online behaviour. 7 Things we need to teach our Kids about Social Media If I had […]

read more

6 Best Psychology Hacks For Social Media Marketing

Powerful online marketing is all about using psychology hacks to successfully tap into people’s needs and improved rates and conversion. Successful online marketers know how to use neuroscience and psychology to understand the way that the human brain works. (1) Hey are are our six best psychology hacks for social media marketing. Use these tactics […]

read more

Image Tagging – A Powerful Social Media Marketing Tool

What is Image Tagging? Image tagging is an online system used for descriptive tagging of image content. This makes images easier to find online because it allows people to filter out images that they might not want to find. Image tagging also helps you to categorise images on some platforms, so that when you have […]

read more

Impact of Social Media on PR

What is PR? PR (Public Relations) is essentially the image of the business in the eye of the public. It is the way that companies, organisations and individuals communicate with the public and the media. What is the Impact of Social Media on PR? Social Media can have a substantial impact on the PR of a […]

read more

When, How and Where to Promote Content on Social Media

When to promote Content on Social Media First of all, when considering the timing of your content sharing, you need to have a clear blog posting schedule. Consistency is the key here. You don’t want to blog every day of four days and then nothing for a month. It would be better to post on a […]

read more

6 Ways to Maintain Brand Cohesion on Social Media

Social Media accounts will say a lot about your business, and should always be in line with your brand.  Brand Cohesion on social media is not just about design, it is also about your social media voice and what you promote. 6 ways to maintain Brand Cohesion on Social Media. #1 Logo and Colour Scheme Make […]

read more

5 Common Content Marketing Mistakes And How To Avoid Them

Avoid these 5 common marketing mistakes to make sure that your business will thrive. It’s all about being customer focus and building relationships. Get it right from the start, otherwise you could be ‘barking up the wrong tree!’ Choose opportunity over failure by watching out for these common marketing mistakes. Common Marketing Mistake #1 Lack […]

read more

5 New Tactics to Transform your Governments Social Media Strategy

Social media is a crucial way to connect with your population if you are governmental organisation. But why and how should your government successfully use social media? Why is it important to Develop your Governments Social Media Strategy? The following are the main reasons why social media is essential for your governmental organisation to progress. Assessing […]

read more

How to Handle a Social Marketing Crisis

You click the tweet button and immediately, a wave of panic sets over you. Have you actually just done that? Yes! You have just tweeted to a local pizza agency that the pizza was in fact S**T. And, to make it even worse, you did it from your bosses business social media account! First #socialmediafail – […]

read more