Let’s get interactive – our Kanine Kampus case study!

Let’s get interactive – our Kanine Kampus case study!

Many people ask how you really get fans to interact on Facebook. The truth is that many people fall into the trap of being pushy with sales, when that’s not what social media marketing is about. Social Media marketing is a two-way relationship, not one way marketing like print based and email marketing. To make it successful, you really need to find out what makes your fans tick! What do they really want to know about? What topics, questions or links will get your fans excited? How can you encourage them to share on your wall?

Dave Kerpen, in his book ‘Likeable Social Media‘ highlights the importance of getting fans to engage as a community. He gives the example of mums sharing their ideas on motherhood and pictures of their babies.

When we were approached by Diane Grogan, of Kanine Kampus, a doggy daycare centre, we really knew how to engage those fans. Everyone loves their dog, and wants everyone else to see how cute their dog is! We took over the Kanine Kampus page for a few weeks to increase interaction, and we knew how to get the fans excited. The posts that we devised were relevant to fans interest, and would encourage feedback, such as “Good morning, dog lovers, ‘like’ this if you have already been for walkies today!” We also suggested that fans posted pictures of their dogs on the Kanine Kampus wall, and using the cutest picture of the week for the profile pic. Of course, we also created basic informative posts that would give information about events and progress, or drive traffic to the website. But the most amazing thing was that we had started to develop a Dog loving community through the Kanine Kampus Facebook page.

Diane commented “Fantastic work, much appreciated, It has improved my interaction with customers 100% thank you!”  We would like to thank you too, Diane, for giving us such an enjoyable and exciting project!