Guide to Affiliate Marketing on Pinterest

Trumpeter Media uses affiliate marketing. An affiliate advertising program designed to provide a means for us to earn fees by linking to this product and affiliated sites. Other affiliate links may be used in this article, but they do not impact on the price that you pay (in fact you get to use my discounts!) and they help me to get this information to you for free.

Do you run a blog?

Do you have a Pinterest account?

Are you looking for a little extra money for Christmas?

If the answer to these questions is yes, affiliate marketing on Pinterest could be a great option to bring in the cash!

What is affiliate marketing?

Affiliate marketing is when you promote other company’s products on your site or social media profiles, earning a commission in the process.

When you sign up for a website’s affiliate marketing platform, you will be given a unique link to use. When you publish this on your blog or social media post, and someone clicks on it to make a purchase, you will receive a proportion of the sale.

Large merchant platforms like Amazon, Shopify and eBay all have their own affiliate programmes, but a lot of smaller websites participate in affiliate marketing too.

Why use Pinterest for affiliate marketing?

Out of all of the social media platforms, Pinterest has one of the best levels of organic reach (more so than Facebook and Instagram), with an active user base of 335 million people worldwide

Out of all of the social media platforms, Pinterest users have one of the highest levels of disposable income, with 40% of users having a household income of over £77,000.

As Pinterest is primarily image-based, you can entice people to click on your links with regular posting and some gorgeous images for people to pin! 

There is also the option of adding video pins if you want to demonstrate a particular product in action!

Top tips for affiliate marketing on Pinterest

Some people make thousands of pounds a year from affiliate marketing on Pinterest. It may sound like a lot, but they have spent a lot of time and resources on optimising their profile and pins.

Affiliate marketing on Pinterest will take some hard work, but if you do it right, it will be well worth the effort. Here are some of our top tips for getting it right!

  • SEO optimise your posts: Think of Pinterest as a powerful search engine. Do some research into which keywords are popular and factor these into your hashtags, titles and descriptions. You want your pins to appear at the top of the page when users carry out searches
  • Pin as often as possible: Research has shown that pinning regularly and 
  • often works wonders when it comes to engagement. The optimal number of pins varies depending on which research you read! 
    • Our recommendation is to choose a set amount of pins (say five times a day), check your stats and gradually increase it until you hit that sweet spot
    • You can schedule your pins manually in Pinterest or if you want to simplify the process, why not try apps like Tailwind or hire a virtual assistant for a few hours a week? Both of these options will cost money, but could save you a lot of time!
  • Create beautiful pins: You will want to create several stunning images to encourage people to click through to your links. Free tools like Canva are great for creating images, plus they have lots of pre-made pin templates you can adapt to your own needs. Don’t be afraid to make several different variations of each pin and see which style performs the best!
    • Different affiliate platforms have different policies on using images (for example, you cannot take any photos from Amazon’s affiliate programme). Canva has lots of free images you can use, plus there are other free stock photo sites like Stocksnap and Pexels you can utilise
  • Don’t be annoying:  Only promote products relevant to your audience. For example, if you have a vegan board, don’t put pins selling beef jerky on it! Doing this will not only frustrate your visitors but could get you reported for spam
  • Don’t forget your website! Not only do you need to encourage people to click on your pins to get to your website, but you then need to encourage people to click on the affiliate links in your blog post. 
    • Make your post easy to read, have lots of product photos and really sell the product to your customer… how will it make their life easier, spice up their wardrobe or add colour to their home? You want them to click on the link and get buying!
  • Remember that you need to disclose any affiliate links that you promote

We hope that this guide has inspired you to get selling on Pinterest.

Good luck… and start pinning!

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