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If you want your content to be discovered and rank on search engines, keyword research is essential! The right keyword can be beneficial for your brand as it increases website traffic. This is where KeySearch comes in. KeySearch is a keyword research platform and SEO tool. I have used KeySearch for a few years now and it’s my main SEO tool for my blogs. The platform offers a lot of features which I will review in this keysearch review. Let’s get started.
Before we dive into the features, let me first show you how KeySearch works.
Once you register for a KeySearch account, go to the keyword research page where you enter a key phrase or topic you want to write about.
An example key phrase is “summer holiday.” A key phrase or keyword is the words people browse on Google. With the right keyword, you’ll be attracting a lot of people to your content. Once you enter your keyword, a whole lot of data will appear about that keyword.
I am a huuuge fan of high-quality data and research, and KeySearch does not disappoint!
The research KeySearch provides for one key phrase is impressive! Let’s take the results for “summer holiday.” Right next to the search bar, you can further narrow this search down to geography, or leave it default “All Locations.” You’ll also see that I left the default Related Keywords, though you can narrow this down for Google, Bing, YouTube, Amazon, etc.
Below the search bar, you have the competition score. This score is important because it shows how competitive it is to rank on the first page on search engines. For “summer holiday,” the competition score is a whopping 66! As a rule of thumb, aim for moderate or easy competitions scores, 40 and below is ideal! You can also use the colors associated with the scores:
Looking for a low competition score is important, and so is the Volume, also located below the search bar. Volume shows how many people are searching for that keyword. For example, if the competition score was 26, but the search volume was a measly 200, then it’s not worth creating content on that specific keyword, unless you’re just starting out as a blogger. For “summer holiday,” the volume is 33100, which is great, but too competitive.
There are two things we can do to improve this competitive score for “summer holiday”: we can select a similar keyword, such as July summer vacations and/or add more words to our short-tail keyword to make a long-tail keyword. In short, a long-tail keyword is more specific to your niche and it reaches a unique target audience. A short-tail keyword is exactly the opposite of that, so generic keywords with no target audience.
For example, the short-tail keyword “summer holiday” can transition to a more refined long-tail keyword ”summer holiday 2020.” To get ideas for a more specific keyword, refer to the Keywords on the right side of the platform, which also give you volume and competition score. So, let’s put this long-tail keyword to the test.
Yay! The keyword has an easy-moderate competition score of 36 with a volume of 370,000,000! That would rank quickly and increase your website traffic! However, it wouldn’t be ‘evergreen’ content (content that stands the test of time) and so you might want to keep searching.
Below the search bar, you’ll find the Trends chart, which shows you when people are searching the term. For “summer holiday,” it seems that the search spikes in the summer months and at the beginning of the year. This information can help you plan out your content and when to publish so it’s more relevant to readers. For my “summer holiday” keyword, I would want to publish my content in May or July, because I will get more web traffic that way.
Below the chart, you have the difficulty breakdown or SERP Analytics, which shows you the top rankings sites for that keyword, aka your competition. This will help you to see how difficult it is on the first page of Google.
I mainly use the competition and volume score, trend chart, keyword suggestions on the right, and SERP competition, though there is so much more!
I won’t dive deep into every single feature because KeySearch has plenty of tutorials on their site, which is so convenient, and another perk. In short, you can export your data, compare keywords, bulk keyword research, assess your competition, measure rankings on social media, brainstorm ideas using twitter, amazon, and google trends, evaluate cost-per-click (cpc) and pay per click (pcp), and these are just part of the Keyword Research.
The next two tabs are similar. Explorer tab gives you analysis on your domain/website. Top features of this page are your site’s domain strength, your top organic keywords with their ranks, your competitors, and the backlinks overview. With your domain strength, you are given a keyword score to target; this score is the competitive score for keywords you should be aiming for.
The Competitive Analysis tab also provides you with backlink analysis, organic keywords, and competitors. Backlinks are links from someone’s piece of content that direct readers to your content.
Backlinks are crucial if you want to rank high on Google. This feature shows who is linking back to your post or website and specifies whether the backlinks are ‘dofollow or nofollow’. This means if you are getting the social proof from other bloggers, which is what Google looks for when ranking content. You may also use this feature to check on your competitors’ backlinks.
Some other features include page analysis, YouTube research, and rank tracking. Page analysis gives you insight into your page stats. YouTube research is just like keyword research but intended for YouTube video creators. Lastly, rank tracking is useful to check after your content has been published because it displays the rank on Google.
A new feature that has recently come to KeySearch is Opportunity Finder. This feature allows you to enter a keyword and finds you opportunities for guest posts, forums, and blogs to comment on to increase your site’s visibility, rank high, and bring in more traffic.
With such high-quality platforms, fees are expected. KeySearch gives you a full one-month free trial before you decide to subscribe to it. KeySearch has two paid plans:
Starter plan – $17/month or $169/year
Pro plan – $34/month or $279/year
These prices are decent for such an important tool. I recommend signing up for a longer contract to save. KeySearch helps you find the perfect keyword for your niche to rank high on search engines. The platform has plenty of features to take advantage of. Nonetheless, you have a full month to test it out and decide if KeySearch is for you, but I’m pretty sure you won’t be disappointed. Happy searching!
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