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Powerful online marketing is all about using psychology hacks to successfully tap into people’s needs and improved rates and conversion. Successful online marketers know how to use neuroscience and psychology to understand the way that the human brain works. (1)
Hey are are our six best psychology hacks for social media marketing. Use these tactics to see your social media conversion rate shoot through the roof!
#1 The Psychology of Familiarity
The first of our psychology hacks for social media marketing is the psychology of familiarity. Ever wondered why people continue to buy from large brands even when they have previously been dissatisfied with the service? It is simply down to familiarity of their brand, and this includes online familiarity.
That does not mean that you bombard your potential customers with too much information. This can lead to being unfollowed due to information overload.
However, having your company logo present across all social media accounts and websites can improve familiarity and reassure customers that they should be doing business with you.
#2 The Psychology of Simplicity
Online, people go for simplicity. A complicated website or data capture form can put people off within seconds. Simplicity wins every time. That means creating simple forms, simple checkouts, simple signups and simple websites.
This works not only for design, but also for blogging and online writing. This means that you should create direct and simple articles. Simplicity means it is easy to follow and easy to make your way to the checkout. That leads to more sales for you.
The psychology of simplicity if one of the most powerful online psychology hacks for increasing conversion rates.
#3 The Psychology of Curiosity
Questions that intrigue people create curiosity, and therefore, people are more likely to click on your link. Do you ever wonder why some of the best blog title is out there frustrate you, but you click on them anyway?
That’s because human curiosity is one of the most one of the strongest psychological forces. So don’t show all of your cards at once, leave something to be desired and watch your click through rate increase!
#4 The Psychology of Social Proof
The psychology of social proof is all about reassurance. Human beings naturally look around them to see what is going on and seek guidance on how to behave in a given situation (2). This psychology hack works particularly well with fashion.
On social media, people are looking to Facebook, Twitter and Pinterest to find out what other people are wearing, particularly the celebrities that they admire. So sharing photographs of people using or wearing your brand, particularly famous people, can do wonders for your brand reputation.
Social proof as a psychology hack also includes positive reviews. Positive reviews online and on social media add personal touches and convince other people that it is a good move and socially acceptable to buy your product.
#5 The Psychology of Reciprocity
Reciprocity is all about giving back to people who have given to us. Into thousand and two study was conducted in which a team of researchers found that waiters could increase tips with the psychology of reciprocity. Tips increased by 3% when customers were given an after-dinner mints. However, tips increased by 20% if the waiter look to the customer in the eye and gave them a second mint especially for them! Of course, the rule of reciprocity worked in this situation because the customers wanted to give back (3).
It works the same way in the online world. By positively commenting on other peoples blogs and social media sites, many people feel compelled to return the favour. This is why you see a massive increase in your followers or commentors when you directly positively engage with others. This is the psychology of reciprocity in action.
#6 The Psychology of Loss Aversion
The last of today’s psychology hacks is that of loss aversion – the negative focus of the human brain. The psychology of loss aversion is known as cognitive bias in the marketing world.
The psychology of loss of version is based on human feelings, which will be more intense when there is a feeling of loss than a feeling of gain. For example, if someone lost $500, they would feel most strongly than if they had gained all one $500 (4). This is because of the negative default human mindset.
So how can loss aversion be used to our advantage in marketing? Many marketers focus on offering something for free because the customer will not have lost anything. When they feel that there is something to be gained after testing a product they then go on to order.
Many marketers today focus on discovering customers fears of what they may lose and creating a product that can alleviate these fears. This could be a product focused on beauty which may alleviate the fear of wrinkles or health, which might alleviate results or consequences of poor health. We see this being used all over social media including before and after beauty shots and testimonials.
Just make sure that you have a genuine product and do not make false claims through social media. This could actually have more of a detrimental effect to the reputation of your business rather than a positive one.
What Psychology Hacks do you Successfully use in Social Media?
Have you found success by using any of the above psychology hacks in Social Media? Or do you have any different psychology hacks for social media that you would like to share? Please leave a comment below, and let me know what has worked for you.
References for Psychology Hacks:
If you enjoyed this article you might also like to read about the importance of annual planning in social media marketing