How to write the perfect digital marketing guest post

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How to write the perfect digital marketing guest post

If you’re looking to improve your SEO on your website, one of the best ways you can do this is writing for someone else’s website.

Hang on, you may thinkā€¦ isn’t that counterproductive?

It may sound a little weird to be doing work on behalf of someone else, but creating guest posts is a great way to boost your standing in the search engines. 

This article will go into detail about why guest posting is so fantastic, how to write the perfect post and tell you how you can get your very first guest post published!

Why write a digital marketing guest post?

There are lots of benefits of writing a guest post for other websites, including:

You’ll get a boost in the search engines:

Links on other websites are a positive indicator to search engines like Google that your website is high-quality and can be trusted. 

The majority of websites will be more than happy to include a link to your website in exchange for an article.

You’ll get more visits to your website:

A guest blog is free publicity for your business, encouraging people to visit your website and buy your products and services. You can also encourage people to sign up to your mailing list or follow you on social media.

You can build yourself up as a voice of authority:

Trust is critical in business, and contributing to high-quality blogs can help cement you as a thought leader in your industry.

You can build up your relationships with other companies: 

Networking is a great way to grow your business and reaching out to other websites is a perfect way to make new people aware of who you are and what you do. 

As with all search engine optimisation and link building strategies, guest posting is not a quick win, but if you do it right, it will pay dividends for your business!

How to write a good guest post:

So you know why writing guest posts is so beneficial, but how do you write a post web publishers just can’t refuse?

Find the right websites to pitch to: 

As tempting as it may be to send a blast-email to hundreds of websites offering your blogging services, it pays to be more selective.

Do your research first and find websites that are not only in the right niche but have a high domain authority. You don’t want to spend hours writing a post for a website that will only get you a handful of views!

A handy hint for you: Check out which websites your competitors are submitting guest posts on. These sites will be excellent candidates to approach.

Come with a great idea:

When you’re ready to send an email, come to the table with an excellent idea for a blog. You don’t want to frustrate the website you’re pitching to by making them come up with an idea for you.

Do some keyword research and see what could be a popular post to write about. This means their website will get lots of traffic off the back of your article and you’ll get several eyes on your brand. It’s a win-win!

Write an excellent post:

You’d spend a good few hours researching, writing and proofing a post for your own blog. You need to put the same effort into a guest blog post. If you do a shoddy job, the odds are your post will never see the light of day and you won’t be asked to write anything again.

On the other hand, if you put together an awesome post, word will spread about your exemplary blogging skills, and other websites will invite you to write for them!

Don’t be overly promotional:

Nearly four out of five bloggers say the guest posts they receive are far too self-serving. Any posts you write should be as neutral as possible. 

If you want to give your website a shout-out, put in a short by-line at the bottom of the post.

Want to write your first guest post for us?

We’re looking for keen digital marketers to write for our blog at Trumpeter Media!

Not only will we promote your blog to our customers across the country, but we will provide a link to your website. It’s a great way to publicise who you are and what you do!

Our requirements are:

  • 1,000 words of content
  • High-quality written English
  • Three to five original images to accompany your article

Interested? Get in touch today and pitch an idea to us!

If you enjoyed this article you might also like to read about What to look for in a Digital Marketing Consultant and Blogging on LinkedIn and why you should do it

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