Many business owners are asking me if they should be on Instagram. The question really should be are your potential customers on Instagram?
If yes, then consider it. If no, why would you waste your time on something that would not give you a return on your investment? Even if you run the Instagram account yourself, your are still spending time, and in business, time is money.
Certain business do extremely well on Instagram such as Travel blogs, fashion retailers and interior designers. However, because it is so visual and creative, it doesn’t lend itself so well to businesses training companies, estate agents or accounting businesses.
It’s really about weighing it up to see if the energy would be wisely spent on a platform such as Instagram. You don’t need to be on yet another social media platform because someone else thinks that you should.
Consider how much time you need to spend on an Instagram account. As with any platform, you get out what you put in. You don’t need to be on it all of the time, but if you have an account, it is worth posting at least 2/3 original images a day. Yes, that means you need to do some of your own iPhone photography!
Some people choose to be on Instagram as a person, but mention their business website in their bio. I am predominantly on Instagram as Amy Trumpeter to promote my travel blog Globetrotter Guru. I don’t feel that it would benefit me to be on Instagram as Trumpeter Media (my business website) because most of my customers are over on Facebook and Twitter.
If you have any questions or suggestions about Instagram, please feel free to comment below.
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