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Social media for businesses is a great way to reach out to new potential clients. However, social media can also become another task that eats into a business owner’s already strict schedule. When you run your own business, your priority will, of course be dealing with customers as well as keeping on top of the finances. So, you may ask yourself the question should I automate social media for my business?
Automating Social Media – Beneficial or Detrimental?
Automating social media is a great way to reduce your workload whilst still reaching out to valuable new potential customers and also retaining relationships with current customers. Yet, automating social media has been criticised by some, with the argument that it may take away from the personal element. Some people may even go as far as arguing that automated social media can actually be detrimental to your business, rather than an asset.
Should I automate my Social Media?
Personally, I do not think that automating social media is detrimental. Social media automation can give your business a massive boost, provided that it is used in the correct way. There are somethings that, in my opinion, should be avoided. For example, I am against the use of automated direct messages on Twitter, because they can be annoying and lead to unfollows.
However, I do automate certain aspects of my social media accounts for both my business and my travel blog. This is due to the fact that automating some aspects of social media lead to higher productivity and ultimately more followers leading to more income.
What are the benefits of Social Media Automation?
- Increased productivity.
- The ability to publish across several time zones (for example, it enables a UK business to release content in US working hours).
- The ability to release blog and social media content when you are out of the office or on holiday.
- It allows you to published tweets and posts more than once a day, without logging into your social media account.
- An increased the number of posts and tweets of the right content relevant to your audience will increase your following.
- Ultimately, larger social media following can lead to a larger customer base and therefore more revenue for your business.
So, which aspects of social media should be automated?
What Social Media Automation is acceptable for my Business Account?
I highly recommend automating the publicity of your blog content to your social media accounts. You can easily do this with jet pack publicise. It is still advantageous to create your own posts and tweets around that blog topic once that’s blocked content has originally been released.
It is also advantageous to plan out social media content and schedule it in advance. This frees you up to log in less regularly, what focus on personal relationships (retweets, mentions and messages) when you do log on. Facebook allows you to do this by click on the down arrow selecting the clock in the bottom right hand of the status bar before publishing.
Which Tools are Available to help to Automate Social Media?
HootSuite allows you to schedule social media content in advance, so that you do not have to worry about logging in to tweet two three times a day. HootSuite pro has the added advantage I suggested content, which will assist you in finding relevant tweets or posts and web links. It does this based on three suggested keywords and is a massive timesaver.
Triberr will allow you to become a member of a tribe of social media users that share an area of interest and mutually share each other’s content. This will not only increase the amount of blog content that you release to your readers, it will also improve your network. If you are interested, join my Social Media Tribe!
Does Social Media Automation really increase your following?
Yes, as long as it is done properly, it will increase your social media following. I grew my travel blog (Globetrotter Guru) Twitter account from 49 followers to over 6000 followers in less than six months, using automation via HootSuite and Triberr. This was, of course, combined with personal interactions and live Twitter Chats.
Do you automate your social media? I would love to hear how you are getting on, so please comment below.
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